Save my name, email, and website in this browser for the next time I comment. Sure, it’s not the most logical plot line – a small aeroplane flies into a … It was a cartoon and i can remember some of the words. Clever as. History. 'We've spent so much time there, Joel is an honorary Australian. As their Beatle lives developed they were no longer living in one another’s pockets and it became each to his own. You need people around you who you can trust to say, ‘That’s a shit idea.’ Every McCartney needs a Lennon.”. Bette Midler in Australia, 1978. When forever comes down to cover Points a and b and all that's between It's the stuff in the middle that matters It moves you, it makes you It is your whole being Please don't try to change or alter Or stake a claim on settled land We've been here before the grass becomes green Their names appeared joined together on the credits on all 180-plus Beatles songs regardless of who wrote the words or music. Kerry said: ‘I like it, it’s good.’ “But we had a listen afterwards and decided it was clumsy in the chorus, so we changed it to C’mon Aussie C’mon.” The rest, as they say, is ­history. Courtney Partridge-McLennon, 19, died in … Baby shimmers with Americana instrumentation and a melody of pure pop-rock. Guess what? John would actually agree because he had an ego like all of us. I’d say that John and I were the main creative force. I LIKE AEROPLANE JELLY. [2]. So now beside, Up there Cazaly (for Channel 7), I feel like a Tooheys, Soldier on, (Codral) and My Dad picks the fruit, (Codral) – aka, great Aussie jingles – there’s Roll Home With a Chiko. Towards the end of the interview, you can also see Peter Green's piece of Sydney Showgrounds (Nov 24) footage, correctly synced to the Nov 24 boorleg audio thanks to Nacho Video on youtube. “Will you still need me? ‘You oughta be congratulated’ for Meadow Lea, Paul Hogan tourism campaign found international success, Like their Tooheys campaign that ran for the best part of 15 years. The creative tension that characterized John & Paul, existed – albeit to a lesser extent – with Mo & Jo. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys' The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. Argumentative. Julie not feeling good since I hurt myself helping George up, been upset the last few days, I feel like I can't get out of the dark mist, washing cleaning changeing the bed every day, mopping, cooking, we can't even afford to be unwell, let's hope mood changes next week. Thank Got for NT Draght! First impressions: I recall Al’s red Triumph TR4, the birds he pulled and the bevy-fueled Friday nights at Mullins Clarke & Ralph. I LIKE AEROPLANE JELLY. A true partnership, more like a marriage. Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers owned by the New Zealand Lion Nathan beverages company. News; Search; Reunions; Forum; Gallery; Campaigns; Roll Of Honour; Members Online; Forces War Records Perhaps the best example of their negotiation skills was the deal struck with Kerry Packer for ‘C’mon Aussie, C’mon’ the rights for which were retained by the boys, rather than the agency. In the winter of 1986, after a brief courtship, Mojo and the conservative Melbourne-based publicly-listed agency, Monahan Dayman Adams merged to become Mojo-MDA. Intuitive. We made a lot of noise with ‘I feel like a Tooheys’ and turned it round from 13 per cent market share up to about 48, I think it was.”. Cagey, cheeky and at times unpredictable. Pepper’s Lonely Hearts Club Band’ and its iconic Peter Blake sleeve design. Unsurprisingly, the boys first met at the pub, and as freelancers at Hertz Walpole made their names with ‘You oughta be congratulated’ for Meadow Lea, ‘How do ya feel’ for Tooheys, and in 1975 opened the Mojo consultancy. To many the peak of Beatlemania was ‘Sgt. The lads did tend to run off at the mouth at times: Lennon’s “bigger than Jesus” quip and the outrage Mo created with his “any c**t with a mouth” comment on Coca-Cola target marketing. I’m me.”. I feel a Fourex comin' on! Loyal to those who showed loyalty. Tevor Lucas sang it as Lazy Harry's on his LP Overlander (1966). This is The Road to Gundagai from Paterson's book Old Bush Songs. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’. A detailed documentary can be heard here. Or Fosters! ASK any Aussie "How Do Ya Feel? The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. One concern: a few viewings might do me head in. Lloyd sang it on Australian Bush Songs (1956) and Across the Western Plains (1958) and Martyn Wyndham-Read sang it with A.L. For all the pain however, the pleasure they’ve given to generations remains unrivalled. He sang a few bars a cappella from “WIth A Little Help From My Friends” and he also sang a few lines from a beer commercial “I Feel Like A Tooheys”. Precious few creatives own their intellectual property. It became one of 1979’s top 25 singles, alongside “I Was Made For Loving You” by Kiss, “Heart of Glass” by Blondie and “I Don’t Like Mondays” by the Boomtown Rats. This article first appeared in Campaign Brief magazine. Truth is, they needed him, when he was around things ran smoothly. It was before Nevermind had broken so they were still quite a cult band. "I found an old movie camera at my parents, didn't know if it worked. Songs about brands. Never far away from his guitar or piano. ), In a 1982 interview with Canada’s Music Express, Paul recalled, somewhat ruefully, that “John was the aggressive one. Photo by Bruce Butler. Jo and I always worked on campaigns. Not only did Mo & Jo now have his marketing nous and selling skills, they had Judith, their canny financial adviser. Back Not for the first time, song writers Mo & Jo were lauded (Mo posthumously) at the Advertising Federation of Australia’s, now discontinued AFA Medallion as ‘The Lennon and McCartney of Australian Advertising.’. The gig took place at the Manzil Room which was a popular live venue and the 'in place' back in the 70s. Sadly [there is no more footage]. People talk about branding today but our branding then was pretty damned strong. Will you still feed me? But sometimes a prickly pair (sic). 'I really do feel like it's my second home. As Jo said at the time, “two heads are better than one – even if both are copywriters.” The boys forked out 50 bucks a week rent for their tiny Paddington office, and split it down the middle. Now it feels like and angel's just p___ed on me tonsils Or that h____ young barmaid herself Me life's been made different, I'm a born again p___ tank And the wowsers can all go to hell x2 I've been saved! We were closer than families in a lot of ways. By the time John and Paul made ‘Abbey Road’ they were openly critical of each other’s music and a feeling pervaded that a split might be imminent. ... Jo sang most of the slang-filled jingles he and Mo wrote in broad Aussie accent. It was a Friday, and it was a very, very long lunch. Aficionados learned to distinguish a ‘John song’ from a ‘Paul song’, not only from the lead vocal, but the tracks’ very character. The result from those sessions was the most direct and immediate music Jones has ever recorded. Sir John Hegarty advises, “Stay close to people who aren’t afraid to tell you when you’re wrong. Jo: The songwriter, singer and poet. ile you and all your poofter mates are sitting around telling each other how good you are, your mum and dad are sitting at home singing my ads.”. Or a Tooheys! At their peak, the Fab Two’s first single of 1967 was the epic pairing of John’s ‘Strawberry Fields Forever’ with Paul’s ‘Penny Lane.’ Their juxtaposition was a poignant demonstration of McCartney and Lennon’s respective strengths and contrasting mental states at the time – the withdrawn John struggling with a dissolving marriage and the more exuberant Paul living the life of a bachelor in ‘Swinging London.’ Yeah, yeah, yeah. I love the idea of forcing him up off his arse,” (Lennon at the time was famously conducting a good part of his life in Bed-for-Peace with Yoko. Hard on the outside, but with a soft centre. Which two opposites partnered to produce the jingles that defined their generation? I was someway back from the stage and I don't remember the sound being so good but I do recall hearing them play 'Smells Like Teen Spirit'. Modest. To Paul however it was a case of ‘Lennon versus McCartney’ – but that’s probably what made them both so brilliant. I doubt we’ll ever see anything like them again. All of this is from memory. The coupling prompted rival adman Singo to chide, “It was like The Beatles merging with the Post Office.” So it was and the Mojo culture prevailed. As Russel Howcroft reflected, “For two decades they dominated advertising in a way we might never see again.” True. History will record that Mo and Jo changed the conversation and gave us back our Australian accent. Mo: Proud. It wasn’t. I like it. Which two opposites partnered to produce the songs that defined their generation? The following footage has been uploaded to youtube by Nacho Video. Right: The Sebel when it was first designed in the 1960s. brand name or two, I feel like a brand name don’t you?” It was pretty hardcore advertising, and it was entertainment. Mischievous. “He’s not dead, he’s just gone to lunch and he’s not coming back.” Jo had lost part of himself, “We were very close. 'Well, I feel very close to Australia,' said the former Simple Life star. Cancer. Age 64. Listen to the lyrics Jo (and the two sang together): ‘I feel like a brand name, I feel like a brand name, I feel like a brand name or two, I feel like a . A mean bastard when provoked. I can remember our language teacher announcing to us that the beauty of this most modern of Latin phrases was that it scanned so well it could be sung to the music of the beer jingle. Unless you lived through it, it’s impossible to comprehend just how huge Mo ad Jo were as a team and how impactful their work was. A voice like ‘golden syrup poured over blue metal.’. The role of the two blur, personalities mesh, the humour and harmony of the union became larger than the sum of the two parts. Yvonne xxxxxx It was first brewed in 1931 and was marketed under the name Tooheys New Special.In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught.Tap beer was still sold as Tooheys New, however.In 1998, the company decided to sell the beer under one name across all modes as Tooheys New. Generous. "I feel like this is the beginning," Jones says. ", and chances are they'd respond "I feel like a Tooheys". When I’m sixty four.” Written by Paul, but credited, as was their wont, to Lennon-McCartney; John was to admit later, “I would never even dream of writing a song like that.”  As we’ll read, Mo was to die at the age of 64. A drink never out of the question. John, in a way, was very much the leader in the group … the most forceful personality and the wittiest.” To which John rejoined, “I’m not the Beatles. Gruen fave returns to celebrate classic ads we sang along to ... and chances are they'd respond "I feel like a Tooheys". I feel like a Tooheys or two was the jingle for a beer ad saturating the televisual airwaves of our 13-year-old lives. in Sydney, Bowie and the band again stayed at the Sebel Town House at Elizabeth Bay. Lectionary 313, designated by siglum ℓ 313 is a Greek manuscript of the New Testament, on parchment. As individuals they were brilliant; as a team they were simply unbeatable. Google has many special features to help you find exactly what you're looking for. And unlike many songwriting partnerships that comprise separate lyricist and composer, each created both, although neither could read nor write music. Opposites attract, as it did with Mo & Jo. Be prepared for your own name to be Chiko-fied. Like their Tooheys campaign that ran for the best part of 15 years. That fell to Brian Epstein. Together: Laughter, fun and mateship. . Our cultural cringe faded as their Paul Hogan tourism campaign found international success and delivered a new sense of national identity and confidence. But most award juries will only have to watch it once or twice. Pepper’s’) took its chorus and title from a Kellogg’s Corn Flakes commercial. . Both agreed they needed their friendship and their rivalry to thrive. Bette Midler. "Bora-Bora Yacht Club," "His and Her Tournament Chub Cay 1983," "I feel like a Tooheys . In it's day, the Sebel was Australia's most recognised celebrity hotel. No slagging off like John and Paul. I can remember our language teacher announcing to us that the beauty of this most modern of Latin phrases was that it scanned so well it could be sung to the music of the beer jingle. [citation needed]It can be found on tap at almost any bar in New South Wales.. History. . Whilst staying at the Sebel in Sydney, a news conference with David Bowie took place. Have-a-lager, I've been saved! Children sang the … We could really second-guess each other’s thinking, and it was lucky we were in an era where the kind of stuff we did struck a chord.” For his part, Mo said of his mate, “Jo’s the best person I’ve ever known,” Sure, at times there were disagreements, but they never aired their dirty washing in public. Lloyd singing chorus on The Great Australian Legend (1971). Ambitious. As teenagers – John 17 years old and Paul one year younger – met one hot summer’s day in 1957 at a Quarryman concert in a Woolton churchyard outside Liverpool. The one who really wrote all the great stuff. Search the world's information, including webpages, images, videos and more. The Voice of the Military Community. A.L. They traded two desks from the then adman Peter Carey in return for two freelance jobs. Bonus Fact #2: Paul first wrote “When I’m Sixty-Four” when he was only 15, and then released it when his father Jim turned 64. It’s the Mona Lisa of rock albums and elevated pop music to pop art. He’d like to be the one. You might be picturing the girl on the swing singing “I like Aeroplane Jelly”, but this iconic Aussie advertising jingle began before television, screening in the cinemas in the 1940s. This is the only known live footage from the Australia tour. He commanded fear and respect from clients and account service alike. Gawen Rudder [right] is principal of The Knowledge Consultancy, Sydney. Truth is, they needed him, when he was around things ran smoothly. Not surprisingly, triple j and Double J have both previewed the track prior to its release. As Mo said, “Remember there’s a huge difference between doing a one-off ad and a campaign. I went [ton the concert] with my best friend Mark, we really wanted front row so pretended to be part of the Pony show at the 2nd showgrounds next to the one where Bowie played, walked around with the horses for 30 mins and sneaked over a metal fence, pretended we were meant to be at the show, and basically hid in the toilets for 2 hrs till a minute before gates opened and ran to the front row. Shy. The jingle's presence successfully didn't attract children such that when school children were tested and asked to complete the following: ‘I feel like…’ Only one child had the answer: ‘A Tooheys’. As the show concluded he grabbed anything he could from the stage and threw it out into the audience ~ towels, cups, etc. Alan Morris’ father Carl returned from World War II and co-formed – with perhaps a nod to Rosser Reeves’ Unique Selling Proposition – United Service Publicity or USP – which transmogrified into today’s DDB. I've been saved! Ted Horton (another complex character) is known for his scorn of agencies’ preoccupation with creative awards, recounts Mo admonishing him, “Wh ‘You’ll be sweet, sweet, if you repeat, repeat, repeat.’  An unapologetic disdain for pommy planners and award ceremonies. The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like…’ For the vast majority there was only one right answer: ‘A Tooheys’ The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978.

On the night of their arrival, Dennis Davis and Roger Powell jammed with Bette Midler's band in nearby King's Cross. . It hadn't been released as a single at that point - I'd half heard it on Peel once or twice before then and didn't know who sang it. (Sounds of Tooheys jingle) Gawen Rudder is the manager of the Advertising Federation of Australia. How does one describe those two incredibly complex characters? Ad industry veteran Gawen Rudder draws a parallel between John Lennon & Paul McCartney and Mojo’s Alan ‘Mo’ Morris & Allan ‘Jo’ Johnstone. Band members became increasingly involved in outside activities and new relationships were formed with Paul marrying Linda, and John marrying Yoko at a Registry Office in Gibraltar a week later. Perhaps numbed by shock and grief, McCartney’s reaction to John’s murder, “It’s a drag, isn’t it?” summed up the deterioration of the personal and professional relationship between the two. I feel like a Tooheys or two was the jingle for a beer ad saturating the televisual airwaves of our 13-year-old lives. I was very young and we didn't even know if the camera worked, the first roll of film was used to cover Bowie, Cheap Trick, The Angels, Skyhooks and some mates... and the cartridge only ran for 3 minutes". or two." Stubborn. He wants to be first rather than second, but I think if you had caught him in an off moment, even he’d agree I did some great stuff. Register for Free and receive the Campaign Brief Daily Bulletin. . Ticket scans from Peter Green via Harry Williams. Palaeographically it has been assigned to the 14th-century; the manuscript has survived in a fragmentary condition. John the myopic mop-top art student, was all sadness and discord; whilst the more extraverted St Barnabas choir boy Paul, brought lightness and optimism to the partnership. Their Brian Epstein if you like. Type your email address in the space below. carbohydates come in sugar bread and potatoes too, there’s fats, boomboodum, margarine, proteins come from meat eggs, minerals come from salt and vegies and water from the tap. A little bit of this and a little bit of that, you feel like you are jumping out of your skin. Many feel it was the untimely 1967 death of Epstein (dubbed by Paul as the ‘Fifth Beatle’) that signaled the beginning of the end for the duo and indeed the Beatles. Bonus Fact #1: “Good Morning, Good Morning” (off ‘Sgt. The gradual uncoupling of John and Paul as writing partners was initially to do with logistics. As Mo said, “Remember there’s a huge difference between doing a one-off ad and a campaign. Having long attempted to maintain cohesiveness within the Beatles, McCartney secluded himself with Linda and his new family at their Scottish farm near the Mull of Kintyre, distraught at Lennon’s departure, finally acknowledging, “The Beatle thing is over.” As George might have put it, “All things must pass” and sadly, inevitably, The Beatles became ‘The Threetles.’, McCartney relates seeing a Lennon documentary in which somebody was saying, ‘I brought this record of Paul’s to John and played it.’ John went ballistic, ‘Oh fuckin’ hell, the bastard’s done something good! Allan Johnston was one of the many creative crow eaters who made the road trip from Adelaide. Listen to the lyrics Jo (and the two sang together): ‘I feel like a brand name, I feel like a brand name, I feel like a brand name or two, I feel like a . There’s also an Aussie mnemonic that will probably become a hot trend. You might be picturing the girl on the swing singing “I like Aeroplane Jelly”, but this iconic Aussie advertising jingle began before television, screening in the cinemas in the 1940s. Lennon launched an international peace campaign with Ono, spearheaded by their single ‘Give Peace a Chance.’ The formation of the Plastic Ono Band was conceived as an artistic outlet for the increasingly surreal couple. He knew Alan Morris better than most, having worked at the Mojo agency for 20 years. And his very Australian (not ocker he insisted) nasal infection, colourful vocabulary and infectious belly laugh. And receive the campaign Brief Daily Bulletin Club, '' `` his and Her Tournament Chub Cay 1983, ``! Of Beatlemania was ‘ Sgt, when he was around things ran smoothly wrote the words or.! Mona Lisa of rock albums and elevated pop music to pop art not only did Mo & Jo now his! Harry 's on his LP Overlander ( 1966 ) viewings might do me head in closer families. 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